Tag Archives: back-links

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to…
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Google now discounts all reciprocal links

Since SEO began, reciprocal linking has played a vital role in ranking in Google. Since it became known that inbound links increased rankings,…
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